Hello. I am an integrated marketing communications leader rooted in PR, a results-driven team player with a passion for transforming communications for impact and value. I make good things better.
In my 15+ years’ diverse experience traversing in-house and agency roles (Edelman, Zeno Group), my left-and-right-brained approach has delivered:
✔️ Strategic Brand Transformation: built and reshaped communication across CPG, hospitality, retail, transportation, wellness and complex regulated industries (AlcBev, casino gaming, cannabis).
✔️ Trailblazing Leadership: proven track record in operational excellence, executive counsel, reputation and project management and new business wins.
✔️ Audience-Centric Growth: I have been fortunate to drive awareness, value and expand market share for beloved brands including (but not limited to):
AB InBev
Allstate Foundation
Carhartt
Constellation Brands - Corona, Modelo, Pacifico
Cinnabon
Crate & Barrel
Caesars Entertainment
Four Seasons Hotels and Resorts
PepsiCo - Quaker
Pilot Flying J
SC Johnson
Unilever - AXE
✔️ Agile Crisis Management: adept at navigating complex issues, industries and players, my acumen has safeguarded brand integrity, diffused challenging situations and yielded positive outcomes.
✔️ Collaborative Innovation: I thrive in cross-functional, team environments and am dedicated to talent development and growth.
✔️ National Honors + Excellence: a PRWeek “40 Under 40” honoree (https://rb.gy/hipkh) and delivered award-winning, industry-recognized work marrying storytelling with social sensibility and insights (and my gut).